Coolpex International
A complete indoor wellness brand across GCC, multiple landing pages, live chat, and 180K monthly visitors.
Industry
Indoor Wellness · Water Purification · Air Quality
Scope of work
Web Design & Development
Tools Used
Figma & Framer
Location
Kuwait · Saudi Arabia · UAE
Challange
Coolpex had been operating across the GCC for over 20 years with 5,000+ Google reviews, a serious brand with serious trust. But their web presence wasn't keeping pace. The old site struggled to communicate a multi-product, multi-service offering clearly, and the landing pages weren't converting paid traffic effectively.
Operating across Kuwait, Saudi Arabia, and UAE meant serving multiple audiences with different needs, residential customers, business clients, and people specifically searching for humidifiers or water filters. A single generic homepage wasn't enough. They needed a structured web ecosystem with dedicated product landing pages built to convert.
Goal
Build a primary brand website and multiple product-specific landing pages, all in Framer, that clearly communicate Coolpex's full indoor wellness ecosystem: water purification, humidity control, and ongoing service coverage. Every page needed to drive one action: book a free consultation.
We also needed the site to perform technically, fast load times, mobile-first (given 6.8K of 8.4K monthly visitors arrive on mobile), live chat support, and clear trust signals. The 5,000+ Google reviews and 20+ years of service needed to be front and centre.
Solution
We built the full Coolpex Arabia site and dedicated landing pages for the Kuwait Humidifier and Water Filter products in Framer, with a clean, clinical aesthetic, crisp white, deep sky blue, and precise typography that communicates quality and technical credibility without feeling cold.
A 3-step consultation process (Book → Install → Enjoy) was designed to reduce friction and guide hesitant visitors toward action. Live chat via ProvideSupport was integrated across all pages. The mobile experience was prioritised throughout, every section, CTA, and form tested and optimised for the 81% of visitors arriving on mobile.
RESULT
13,400+ unique visitors and 30,000+ total pageviews in a 90-day period. Google drives 5,700+ monthly visitors organically. The site consistently ranks for Kuwait water filter and humidifier search terms, with Kuwait (10.8K), Saudi Arabia (504), and the US (249) as the top three traffic sources.
Average session duration of 5 minutes 40 seconds reflects genuine content engagement, visitors are reading, exploring products, and moving toward enquiry. The structured landing page architecture gives the Coolpex sales team a reliable, high-converting digital funnel to send paid and organic traffic to.
